You need to make sure that the landing page is

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Testimonials will help convince leads that are further down the funnel. Hearing from someone like them will instill trust and up the chances of conversion. Create a content calendar: to ensure you stay on top of publishing fresh content regularly. .4: Social Media So you’ve created phenomenal content, published it on your site, and now you’re lounging on your beach chair enjoying a glass of wine? Well, you’re certainly not going to get profitable results with that attitude. You NEED to be attracting new and returning readers by sharing and promoting your content on social media.

Creating the content is only a small piece of the puzzle. Ensuring the content reaches relevant people is where social IT Numbers comes in. This is inbound marketing because only people who want to see your content will follow your brand, and it’s a great way to “subsidize” your organic traffic if you don’t have great rankings yet. Nowadays, anyone who’s anyone is on social media, whether it be Facebook, Twitter, LinkedIn, Vine, Instagram, or Periscope; your audience is likely on multiple of these channels. Determining which platforms are most relevant to your buyer personas in a task in itself, but I can guarantee that several of your leads are spending a significant chunk of their time consuming content through their personal social channels.







Inbound marketing strategy screenshot of a social post Spend time creating a social media promotion plan to distribute your content to the right people, analyzing your top performing content, and paying to promote and gain even more traffic to the content that’s resonating with your audience. .5: Landing Pages Your landing page is where your leads land after clicking on your call-to-action (another important element of your inbound marketing strategy). Whether it be a product page, a form fill-out to download a whitepaper, or a subscription service page, you need to ensure your landing page is top-notch unless you’d like to jeopardize potential conversions from coming in. Some important elements to keep in mind… Relevancy.