But radius targeting is deceptively simple–setting a radius of

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Many local businesses is to set their campaigns’ location as a few-mile radius around their storefront. It’s a simple approach that can help you ensure that you’re reaching your local audience in all directions. google ads location targeting - radius targeting setup screen “a few miles” can quickly escalate to your ads reaching a much larger audience than you intended. Agreeing to “target a -mile radius” might quickly sound like it’s twice the area of “targeting a -mile radius”–but it’s actually not. That -mile radius area is four times as large as that -mile radius area. Remember–a circle’s area grows exponentially with its radius’s size! google ads location targeting - radius of circle Be aware of that verbal trick when you set up your radius targeting. Even if unintentional, your agency or marketing team may increase your reach (and necessary budget) significantly more than you first hear. google ad location targeting - increase radius Of course, the opposite is also true.


If you’re a local business with a limited budget, an effective way to reign in your campaigns’ needed budget is simply to reduce the size of your targeting radius. This verbal trick can be a sneaky way to get a proud business owner or stakeholder to Iceland Phone Number agree to a significant cut in their campaign’s ambitious reach without sounding like you’re cutting your targeting too much. google ads location targeting - decrease location targeting Revisit your targeting regularly Once your campaigns are up and running, it’s easy not to look back at their settings. After all, campaigns require enough regular review and optimization of their keywords, negative keywords, ads, assets, bids, and account structure.




But still, too many advertisers never revisit the location settings they launched their campaigns with. Even if perfect at the time–people move, cities change, and how people search evolves. Make it a point to review and revisit your location targeting in your campaigns at least every six months. A campaign that is performing well may be worth expanding into some new areas. Or a campaign that is struggling may have too ambitious reach as-is.  Free guide >> Tricks to Get the Click: How to Write Exceptional Ad Copy How to analyze your location performance in Google Ads Over the years, Google has changed and hidden its reporting for how your ads perform in different geos. Luckily, you can still see exactly