The average user has changed and will not stop doing so

CameroonPhone

Identifying the keywords that manage to give notoriety to the brand, using appropriate hidden subtitles and optimizing alternative texts or hashtags is essential for users to reach the brand's content. Working on content on networks will help positioning, not only within the social network, but also in search results. Therefore, increasing visibility on networks, generating engagement, increasing the dissemination of content and driving traffic to the website will be possible if SEO strategies are worked on in social networks. seo content marketing .

A few years ago we could say that each channel impacted the others, but that each one had its own strategy. Now this statement is unthinkable. An example of how an average user buys today could be: receives a link to the product via Wha Cameroon Phone Number List tsApp thanks to a friend, searches for the brand on Instagram and more information about the product in ; The next day you receive display advertising in your browser, you search the website, enter SEO and browse other products on your way to work, you arrive at the office, turn on the computer and finalize the purchase. Omnichannel strategies will be the way of working, we have no doubt about it since the public we focus on searches and shares information throughout the digital ecosystem, which means that we have to integrate all the variables in the strategy so that they work as a all.


SERP Features of Google The experience of the year helps us to understand which actions are going to grow in the SEO of Gema Diego, Inbound and Content Marketing Consultant at Súmate, is committed to positioning with Google's SERP features, that is, get featured snippets or appear in the 'Other user questions' section in search results. “This trend will probably be reinforced in , because these types of results provide a lot of visibility and, normally, lead to an increase in organic traffic,” says Gema.