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Allowing things like banner blindness to take center stage. Yes, these are all seniors. contentSilver Generation Marketing on the Internet Internet Marketing Internet Marketing Seniors From a marketer's perspective, is a group that has continued to gain value over the years. The elderly are increasingly becoming important recipients and even targets for testing. Where does all this confusion come from? Why is a previously ignored group coming into the spotlight? We believe there are two crucial reasons: population and development. The age structure isthe Polish population has been changing in recent years.

We are living longer, the fertility rate is relatively low, and younger Polish residents continue to C Level Contact List emigrate. It is expected that by 2020, the population aged 16 and above will account for more than 10% isthe total population in society. Similar information applies to residents isother European countries. and more elderly people. The second very important factor is the development isPoland's information society and the increasing quality iseducation.



Year after year, more and more people use modern technological solutions to join the elderly population (i.e., people aged 10 years and above). If we add to this the large number isactivities carried out in the area is​​raising awareness and developing specific skills among older people, we get a pool isrecipients who use the channels through which we can reach them. Marketing to Silver Generations on the Internet To gather basic information about advertising campaigns for seniors on the Internet, we started with and then moved on to audience insights. In Poland, it is used by 10,000 people over 20 years old.