Comparing 10 Instagram management agencies

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Don't just focus on gaining followers On Instagram, the number of followers is not the only metric. Certainly, if you have a large number of followers, it will be a great weapon. However, in terms of earning profits, it is not always effective as there is a possibility of followers leaving or the followers may not respond well. An important metric is engagement rate. Engagement rate is the percentage of users who interact with your Instagram posts. For example, users who comment, share, save, or like. engagement rate It can be said that increasing the engagement rate will lead to results on Instagram. Engagement rate can be calculated using the following formula Engagement rate (%) = Number of engagements ÷ Number of impressions × 100 Engagement is the number of comments, shares, saves, and likes.

Impressions are the number of times a post is viewed. For ex Laos Phone Number Data ample, if the number of engagements is 120 and the number of impressions is 10000, the engagement rate is 120 ÷ 10000 x 100, which is 1.2%. As a result of A Co., Ltd.'s survey of the average engagement rate by follower range for over 650,000 Instagram accounts with over 1,000 followers, the median engagement rate was 1.47%. Reference article: PR TIMES “ What is the average engagement rate of Instagrammers by number of followers? Survey of “A stream” ” How to increase your engagement rate We'll show you how to increase your engagement rate. How to increase your engagement rate explanation Analyze your competitors If there are competing accounts in the same genre, it is important to analyze the number of comments and likes of the other party.



Compare what makes your company different and what kind of response you get from users. If you have any reference points, it would be a good idea to include them. Persona settings The image of your target followers is called a persona. This is a method of setting details such as age, gender, place of residence, and way of thinking for personas. By setting up a persona and posting content that would be of interest to the persona, you will be able to post content that meets the needs of your users. hashtag Adding hashtags makes it easier for users to search. It also makes it easier for users to understand what kind of posts they are posting.