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However - still sticking to the example of a clothes store - if someone was our customer last month and now a new collection appears, the season changes from winter to spring, then we probably do not have to convince him again that it is worth buying from us. to buy. We know that such people were our clients, so we can shorten the communication as much as possible so that they can simply come in quickly and see what we have to offer.
These recipients got to know us early and already knew how our returns policy, for example, works. They America Cell Phone Number List know what payment looks like and what price ceiling they can expect. We simply have to "smuggle" fewer things at the advertising level. We're focusing a little more on getting them back to the store quickly. AJ: These are two questions that are related to me at this point or result from what you said.
I would like to make sure I understood correctly. So, in your opinion, the difference in communication between new recipients and those who have already had contact with you is, for example, the length of the text? This means that your texts should be longer for people who don't know you. Is it true? JK: Generally speaking – yes. Well, obviously we need to provide don't know us. Simply. Rarely does a product appear so innovative that it cannot be compared to anything else. Or justify why this one is better than that one. If we reach someone for the first time, we have to convey more, so the text is longer. AJ: And this is related to my second question. Because you said it in part, but I would like to emphasize it again so that it sounds like an independent thesis.
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發表於 2024-3-3 12:01:37