How to Increase Customer
Or maybe you just know that you want a new site and that you like the color blue. Whatever your level of awareness and decision, the first question to ask yourself when preparing to redesign the company website is who is the real recipient of its pages? Some people will naturally answer the question with " the site is for my company ". Personally I disagree because if it is true, on the one hand, that the site will concern your company and help it in the search for new business opportunities , on the other hand the real recipients of the pages are prospects and customers.It is the orders placed by customers that keep the company alive and well and which, in fact, are giving you wedding photo editing service the opportunity to renew the website. To find out how to turn your site into a marketing machine, click here and download the free eBook! company-site-buyer-persona Who are you building or rebuilding your site for? From the choice of language and tones used in the articles for the company blog, to the content map of the actual site, the decisions you make must be based on the buyer persona .
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Buyer personas are realistic representations of the ideal customers you want to attract to your company. These are very detailed profiles that describe the target audience in ultra-detail. Most BB companies use between three and five buyer personas, but obviously depending on the situation a content or inbound marketing agency will be able to advise you in defining the types of ideal customers, a fundamental preliminary step of any digital strategy. New Call-to-action Why define the buyer persona Within the inbound methodology.
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