When we do Digital Marketing we want the user to be happy
To collect the information that produces this constant design improvement, it is necessary to use different research techniques and tools that range from the famous brainstorming , through interviews, to forms and questionnaires. Why should you consider it in your strategies? ADVERTISEMENT It is an obvious question, but design engineering arises precisely from being able to see the obvious. Answer: because it increases sales and gives us a huge competitive advantage. Believe it or not, many times we do not design using common sense and we are seduced by an idea or an effect, which in the long run may seem interesting to us, but harms the experience.What is obvious? When we do Digital Marketing we want the user to be happy, not frustrated, to be Loan Phone Number List successful in their objectives within our website, to make conversions and to interact on our domain for as long as possible. To achieve this, it is essential to create multidisciplinary teams that understand both engineering and psychology and, at the same time, constantly collect user information to map, optimize and innovate their journey. The word design has its origin in the Latin designare which evokes: order, arrange, mark and trace. This is what we must do in relation to the user, organize all the information in a way that is easily understandable, arrange the points of interest in the best way, mark them so that they can be viewed and trace the best possible route.
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Stages of user-centered design planning Improving the user experience is not only based on digital tools , but also on iteration, this is repetition and optimization of processes. We carry out tests, obtain information from users, identify points of improvement, carry them out and evaluate the results. The stages are 4: Information about the user's context: there is no point in having the best ideas if they are inappropriate to the context of our target audience, therefore, we first have to carry out research to situate ourselves in the reality of our users. Understand the needs and requirements: once this is done we have to understand their specific needs and demands. For example, an extremely relevant topic when talking about requirements is the payment method. Imagine if, due to a design error, at the end of the day everything falls apart due to an inadequate payment method.
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