You can, however, combine reach or brand awareness campaigns with hyper-spec...
January is a great time to take advantage of post-holiday sales. Let’s give the people what they want… For Brick & Mortar Businesses: Bring ‘Em Back in With Store Locators You’re reading the WordStream blog. Based on that information alone, it stands to reason that a good chunk of your (or your clients’) business occurs strictly within the digital realm. For others, driving potential customers to visit a storefront is just as important as earning sales online.And, in a country with nearly 30 million small businesses, it’s even Benin WhatsApp Number possible to stumble upon some that rely solely on in-person interactions *gasp* to make a buck. driving foot traffic to a physical store using facebook ads Regardless of which bucket you fall into, this much is true: you can use Facebook ads to push interested parties in your area towards paying your store a visit. The Strategy If you have multiple locations, Facebook will allow you to leverage the aptly named “Store Visits” campaign goal. This is a dynamic ad format that allows you to serve proximity-based ad creative to searchers in a dynamic fashion (meaning you don’t need to create a dozen separate ads). facebook ads drive store visits campaign goal Fancy, huh? Unfortunately, for those of you operating from a single location (which will be my focus today), you’ll need to get creative. Facebook doesn’t currently allow you to use “Store Visits” as a marketing objective.
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targeting and carousel ads to simultaneously attract local prospects and point them in the direction of your store. The variance in campaign objectives above is pretty straightforward. Brand awareness campaigns are all about serving your ads multiple times to the same people, which can be useful for advertisers with granular audiences. Reach campaigns, on the other hand, are a pure volume play, a wide net. Like straight up broad match keywords. Provided you nail down your location targeting, choosing “Reach” as your campaign objective will allow you to serve your ads to the maximum number of people within a concentrated area around your store. facebook ads proximity-based ad copy To do this, create a new Facebook ad campaign using guided creation.
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